Archive for November, 2011

My Blue Heaven

Blue has long been Penny Preville’s favorite color. “Cornflower blue is my signature shade,” explains Preville. “But I also love the dark blue found sapphires, the romantic blue of moonstones, the magical blue of labradorite and the bright blue of turquoise.”

For 2011-12 holiday and resort seasons, Preville has launched My Blue Heaven with all of her favorite blue stones. The individual parts makeup the capsule collections: Moondance, Shimmer, Midnight Magic, True Blue and Turquoise. “I thought it was time to really make blue a formal part of the collection,” says Preville.

MOONDANCE
Moonstones form the largest section of the My Blue Heaven collection named Moondance. “The legend of the moonstones is so romantic,” explains Preville. The lore of the stone is that the light of the moon formed it. There is a fable that claims a woman wearing it on the night of a full moon will fall passionately in love. Moonstones are also talismans of good luck. Preville has set some of her favorite rainbow moonstones in gorgeous gold necklaces bracelets, earrings and rings.

SHIMMER
Bewitching blue labradorite has a beautiful play of colors within the stone called labradorescence. The color changes are the dark flip side of the light moonstone. Amazing pear-shape pendant earrings are the centerpiece of this collection.

MIDNIGHT MAGIC
“The combinations of black rhodium gold against blue and white diamonds are like stars on a clear night,” says Preville. “It is dreamy, a little edgy and totally elegant.” Almost all of the blue gem-set designs in Preville’s My Blue Heaven collection come in variations with black rhodium giving clients a fashionable alternative to yellow and white gold settings. This division of the line is called Midnight Magic.

TRUE BLUE
Since the British royal engagement, when Prince William slipped Princess Diana’s sapphire ring on Kate Middleton’s finger, blue sapphires have been back in vogue. Penny Preville has worked the romantic blue gem into necklaces, bracelets, earrings, and rings. The designs are the perfect “something blue” for brides to wear on their wedding day and forever after.

TURQUOISE
Bright blue turquoise is the ideal stone to wear on winter holidays in warmer climates. The bold earrings and necklaces in Penny Preville’s turquoise collection will instantly make an evening out during the resort season a special occasion. They are quintessential items for a bride to take on a beach honeymoon. And, of course these pieces will transform to every day essentials during the summer months.

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Penny Preville Unveils Byzantine Collection

The Kremlin, the Russian Crown Jewels, the onion domes, all of it impressed Penny Preville when she took her first trip to Moscow in October of 2010. “The gowns that the Romanovs wore were so magnificently bejeweled,” remembers Preville. “The color of everything was extraordinary.”

Inspired by what she had she had seen overseas, Preville came home to her studio in New York and produced the most colorful and ornate collection of jewels she has ever created. The necklaces, earrings, bracelets and rings in the Byzantine collection are decorated with sapphires, rubies, emeralds and pearls. The elaborate gold work on the yellow and white pieces is scalloped, beaded and ribbed on every last millimeter.

These pieces born in Preville’s dreams of the past and a far-away land fit in perfectly with the clothes of today. The gorgeous pearl chain necklaces can swing easily from day into evening. The elegant pendant earrings can be put on for cocktails or a special affair. The smaller earrings and rings are the special type of jewels, any woman will want to put on with her jeans and a t-shirt and never take off.

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2012 Ad Campaign Photo Shoot

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