Now and Ever After


First inspired by the sparkling treasures in her grandmother's jewelry box, Penny Preville has emerged as an award winning jewelry designer, whose signature style is defined by femininity, luxury, and an eye for intricate detail. Preville studied art design and jewelry making from an early age through college and soon began selling signature designed jewelry that would come to be her namesake collection. Fusing old world techniques and details with a contemporary sensibility, Preville's collections strike a balance between elegance, fashion, innovation and "wearability."

"I am influenced by fashion and culture, but I also believe in continuity. A designer should remain true to their style," she explains. "I am constantly refining the collection and re-evaluating the customer's needs." Preville adds, "It's fun! But the challenge is to keep pushing one step ahead of what women want. Jewelry is very personal and individual to the wearer, my goal is to keep designing pieces that will make a woman look and feel fabulous."

Penny Preville's entrepreneurial spirit and natural talent propelled her into winning the 1978 JA New Designer of the Year Award. Numerous excellence in design awards and accolades for consumer advertising were to follow. Preville has been profiled and featured in many fashion and trade magazines, as well as many top regional publications. Preville's wedding ring designs have twice been highlighted on The Today Show "Throws a Wedding" segment and featured in top bridal publications.

Penny Preville designs have been worn through the years by celebrities on the red carpet, in movie and television productions, and in their personal lives. Celebrity enthusiasts who wear and collect her designs include: Nicole Kidman, Sandra Bullock, Anne Hathaway, Drew Barrymore, Blake Lively, Halle Berry, Jennifer Lopez, Sarah Jessica Parker, Oprah Winfrey, and the iconic Jackie Onassis.

Penny Preville jewelry is available in eighteen carat white, yellow, and rose gold, as well as platinum, delicately set with diamonds and other precious stones, incorporating elements such as millegrain and hand engraving. The collection is available at fine jewelers worldwide.